Websites Vs Blogs - Nothing Under The Hood

 What is the difference between having a blog instead of a conventional website?

Brochure Websites (a static website) doesn't "do anything"

it "sits there"
Even if it is visually appealing... the code underneath a "website" is like a car without an engine

 A static website is like a tricycle, a blog is a dragster

A company blog "Does Stuff"
... a lot of important stuff, stuff like Ping News Servers
A blog is one form of a website, but it has an extremely powerful engine under its hood

A blog "broadcasts", it is not a static document begging for attention, a blog earns attention from Google due to Google's extreme need for fresh content.

By David Bruce Jr (Google+ Profile)

A website is a sales copy delivery system

… Ranking is the first step, We provide effective sales copy for Search Engine Marketing AFTER we get you the number one spot in Google for the keywords your customers are searching for. You need the phone to ring!

Frederick Web Promotions makes your phone ring. Local SEO Consulting from Frederick Web Promotions

240 397-9804

on-page or off page SEO ? which works the best or should we be optimizing for both?

Dan Caplouski

on-page or off page SEO ? which works the best or should we be optimizing for both?

• • 

    David Brown they're both important. So Both ;) You'd probably get more help if you shared a link or gave an overview of your problem. #justsayin

    
    
  • 

    Dan Caplouski I have a test with 2 sites which siteA is only onpage / siteB is only off page / siteC is both and site C is leading the way lol

    
    
  • 

    Sherin Varghese So you will get the answer Soon after Experimentations!! lol

    
    
  • 

    David Bruce Jr. My specialty is local Seo but my battletesting shows off page is twice as important as on page

    
    
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    David Bruce Jr. Of course I did not mean to say ignore On-Page SEO, but a dozen 'web designers" who purport to perform SEO have come to me, crying the blues about wanting me to 'fix it', all of them told their clients 'you only need to optimize your site'... interestingly, ZERO of them ranked in Google, would you really want to hire and SEO who cant get themselves to rank

    
    
  • 

    William Cross The short answer: both. That said, start with on-page, and spend more time on off-page.

    
    

Call David Bruce Jr at

240 397-9804

What Tone Should Your Blogging Voice Be?

What "voice" do I recommend you use when blogging?

In my not so humble opinion, blogging is NOT stuffed shirt, it is coloquial, it's a conversation...

the reason it's so effective is due to it NOT being "same old/ same old"

You *could* argue that a blogger is less than a journalist, it's somehow "messy", almost "blue collar", and you'd be right... I'm saying that's WHY it works.

There are 2 and only 2 reasons people buy ANYTHING from a salesperson:

1. They Like You
2. They Wanna Be Like You

(Thank You Tony Robbins and N.L.P.)

Why is the "tone" of my blogging style so aggressive? Almost caustic?

I'm "knockin em dead" with Blue Collar, brick n mortar storefront small business operations, local contractors, doctors, lawyers, Mom n Pop Stores (it's like taking candy from a baby, the competition is asleep at the switch)

If I want to get corporate accounts, it was suggested to me that middle level corporate managers

Wont hire you in less they believe you're capable of eating your young.

What they're looking for is to hire an SEO consultant who will eviscerate the competition, slay all opponents (after all it's their job on the line if they hire me and they get lukewarm results

... gotta see an ROI from what  they implement or they're headed for the unemployment line

And I've got a problem... you guys need what I offer.. almost no one understands what it is they're purchasing from me (damn few people line up to put their entire marketing success or failure in the hands of one guy that they don't know)

I've got to demonstrate that this tactic will work, Look at my competitors SEO websites:

they all look about the same, dont' they?

there is no way to determine which ones are snake oil

When I look at my competitors, I get the distinct impression they're saying to our prospects:

Trust me, I've been doing this for a long time

...umm, Twitter has only been around for how long? 4 years?

For how long has Facebook been the dominant method of marketing, rendering all other methods impotent?

About a year and a half

Results or Excuses... if you read my blogs, I actually show you how to do this yourself... it's time consuming, if you really wanna do this on your own: have at it

Now if you have a business to run... and want a professional hired killer/ pit bull/ special forces to "eliminate your competitors"

From Conan The Barbarian (I am a guy hence the testosterone filled analogies)

What is best in life?

1. Crush your enemies
2. See them driven before you
3. Hear the lamantation of thier women

===

A Facebook Business Page is only as good as it's fans participation/ involvement/ engagement.

Turning OFF your Facebook page wall is not only counter productive... it's ranking suicide.

You've got to find something of value to offer your fans if you are to ever hope to get them to post, participate, engage.

For our Facebook Business Page we offer $100 worth of Free, no strings attached, one on one local SEO consulting.. we will continue to do so until we reach 1000 Facebook Fans.

One way of looking at this would be to describe this as a "gimmick", a bribe... I do NOT counsel stooping to being disengeneous, if you offer value, offer something your readership can actually USE, if you put money in their cash registers... does that sound like a gimmick to you?

Free Help With Facebook Marketing, Free Help with Local SEO, Free Help with becoming a Google Authority website for fans of http://www.facebook.com/FrederickWebPromotions/

David Bruce Jr

240 397-9804

Local Google Advertising Strategist David Bruce Jr of Frederick Web Promotions


Free 1 Hour of SEO Consulting For Facebook Fans of Frederick Web Promotions
Blog Directory

Company Websites Just Sit There, Company Blogs DO SOMETHING

Almost every company has a website, here is why you need to add a blog to your company website.

Here's why every company needs to add a "supporting blog" to it's website and an inexpensive way to add one for only $200, see post footer below.

Static conventional websites "look pretty", they don't "do anything"
Company Blogs broadcast via RSS feed, because of that, a blog will utterly destroy a conventional website in Google ranking.

Blogs "do stuff", websites just "sit there"

Supporting Blogs

Of all the options available to you to improve your company websites position in Google, none are as effective as adding a supporting blog to your existing company website.

Why? Because blogs qualify for inclusion to a very important subset of Google's ranking algorithm: "Query Deserves Freshness". In plain English, a blog is a news press release, it gets "extra credit" from Google,
There are 3 main subsets to the complex scoring system Google uses to determine ranking:

1. PageRank
2. TrustRank
3. Query Deserves Freshness

Google's index is so vast it cannot be human edited, a mathematical algorithm assigns a "score" to determine relevance and ranking. In its original form, Google counted the total number of OTHER websites that carry YOUR website link on it. It also counts the total number of OTHER websites that mention yours.

There is little you can do TO your website to get OTHERS to add YOUR link to it's website.

Yes We Are For Hire

Social Media Profile Creation and How To Use Social Media Consulting

8hrs of 1 on 1 face time to teach you how to out perform your competitors on social media $700 in Frederick Maryland and Montgomery County Maryland. Client List Testimonials available upon request. Consulting includes creating profiles and optimizing them specifically to improve your company website’s ranking in Google.

NOTE: we do not accept everybody that requests our services, the first hour is free to determine if we want to accept you and if we can do anything for you. We do not accept a client if we don’t think we can do something for you.

Supporting Business Blog creation: $500

Got a company website but don’t have a company blog? Frederick Web Promotions can set up your company blog seo optimized using the Wordpress blogging platform and optimize that to perform in Google search results for $500. Consulting rate $100 hour, it takes 5 hours to set up a WordPress blog and SEO the blog.

Supporting Business Blog using this Google Blog platform: $200
Blogger blogs are owned and operated by Google, we all want something from Google, do we not?
It behooves us to use the tools Google offers us for free: you wouldn't want to show up at a Chevy convention driving a Ford, would you?

Blogger blogs are easier to set up and require less work, therefore we charge less to set yours up

Google Places ranking starting from $2400 annually to $12000 annually.

Full portfolio displaying current rankings of existing clients, a proven track record, don’t take our word for any of this… call each one of our customers and ask them. Phone numbers and contact emails available on request.

Managed Company Facebook Pages $500 Month and up

Ghost write content for the supporting blogs we create, get each of them to rank in Google and create content for your company Facebook page and get the company Facebook Page we create and manage for your company to rank in Google:

$1000 upfront: between $500 month and $1000 month for retainer fee and content creation/management. Fee’s vary depending on the competitiveness of your target market. We can hit any target, some targets are harder to hit than others.

Typical Fee is $15000 annually ideally for criminal lawyers, divorce attorneys that want to dominate the local search pages for the geographical area they practice law in.

National SEO Rankings: fees vary depending on competitiveness of the selected keyword phrase. Fees range from $1,000 per month to $10,000 per month (depending on the strength of the competition)
Local Google Advertising Strategist David Bruce Jr of Frederick Web Promotions

240 397-9804

Free 1 Hour of SEO Consulting For Facebook Fans of Frederick Web Promotions

Call David Bruce Jr at

240 397-9804

Business Blogs And Facebook Combining The 2 Is Easy

By now everybody knows if you want your business to survive you've got to be on Facebook and other Social Media, few know how to do it effectively. What you do with a personal Facebook profile and what you CAN do with a Facebook Business Page are completely different.

Most small businesses have a website, the most common path is for a business owner to hire a web designer.What they get is more than likely a conventional static website. Shop for a web designer and you can get "sticker shock" very easily, therefore most small businesses are forced to have price be the deciding factor in choosing a website.

Unfortunately there is a misconception among business owners that SEO (search engine optimization) or ranking in Google is included with the fee charged for a website.

So what they end up with is a static page, using graphics much in the same way a print advertisement is handled ... bad move small business owner.

Graphics, banners, pretty pictures, and logos are NOT searchable by Google, Text is.
The outfit you hired to build your site is probably NOT in the copywriting business, someone has got write copy that does 2 things:

1. Compelling copy that has a call to action (Features are boring, Benefits to your potential customer are what you want)
2. Copy that has the keyword phrases strategically placed so Google will know where it should rank your new site.

Even if you know how to write effective sales copy chances are you don't know how to write so Google will rank you.

Using a Business Blog in place of a conventional static website is what I do for all my clients, if they already have a conventional website *that works*, then we create a companion company blog to support the existing website.

What can you do with a blog that you can't do with a static website?

Plenty.

For one thing a blog will beat the crap out of a static website in Google, hand down, no contest. 

A better benefit of a blog is that you can load up your blog's RSS feed to autopost to both your personal Facebook profile and your Facebook Business Page.

Which brings us to social media marketing, roughly half of the small businesses I see are using their personal Facebook profile for their business. That is actually against Facebook's terms of service, Facebook can take it down if someone complains. There are major differences in what a Company Facebook Page can do and severe limitations on what a personal Facebook profile does:

A personal Facebook Profile is blocked from Google by Facebook.. on purpose. What you post to a personal Facebook profile is NOT allowed to show up in a Google search results page.

A Facebook Business Page IS indexed by Google, posting your company website URL in a company Facebook Page (if properly laid out) can boost your website's ranking in Local Google Search Results.

SEO is often more expensive than webdesign, a good social media marketing consultant is often less expensive. Frederick Web Promotions is expert in not only Local SEO and Social Media Marketing, but in Effective Sales Copy-writing as well... and right now we're offering a holiday half price sale

We charge $100 an hour, the smallest package we offer is 8 hours of concentrated social media/ local SEO profile building and blog creation, the first hour is free so it's $700

From now until the end of the year we're offering all of the above for half price: 

$350 will get your company a business blog like this one, SEO the blog, load it up so it will auto post to your company Facebook Page, we'll properly set up your Facebook Business Page (create one if you don't already have one) and get your FB page indexed by Google.

Want to see what that looks like?

One of our clients is a local IT services and computer repair shop in Frederick Maryland

Google "IT Services Frederick Md" 

and you'll see the Facebook page ranking in Google, and the main website for CWP Tech Solutions ranking in Google in the #1 and #2 spot, there also is the page from an area portal in there as well.

No other IT shop has 3 of the 10 available listings all on the first page of search results.

Will keep you "posted" as more is learned

Yes We Are For Hire

Google Places Ranking
fees vary with how competitive the keyword you're wanting to compete in.
We can hit any target... some targets are harder to hit than others.

Google Places ranking starting from $2400 annually to $12000 annually.

Full portfolio displaying current rankings of existing clients, a proven track record, don't take our word for any of this... call each one of our customers and ask them. Phone numbers and contact emails available on request.


Managed Company Facebook Pages $500 Month and up

Ghost write content for the supporting blogs we create, get each of them to rank in Google and create content for your company Facebook page and get the company Facebook Page we create and manage for your company to rank in Google:

$1000 upfront: between $500 month and $1000 month for retainer fee and content creation/management. Fee’s vary depending on the competitiveness of your target market. We can hit any target, some targets are harder to hit than others.

Typical Fee is $15000 annually ideally for criminal lawyers, divorce attorneys that want to dominate the local search pages for the geographical area they practice law in.

National SEO Rankings: fees vary depending on competitiveness of the selected keyword phrase. Fees range from $1,000 per month to $10,000 per month (depending on the strength of the competition)
Local Google Advertising Strategist David Bruce Jr of Frederick Web Promotions

240 397-9804

Free 1 Hour of SEO Consulting For Facebook Fans of Frederick Web Promotions

Company Facebook Pages Vs Personal Facebook Profiles

Why your company needs a company Facebook Page
David Bruce Jr Local SEO in Frederick Maryland

When you mention Facebook and Advertising in the same sentence the assumption most people make is that the purpose is to advertise a companies wares to the millions of Facebook users. By itself, that's a good idea, BUT... There is another very good reason why your company needs a presence on Facebook and it has little to do with Facebook itself. You see your personal Facebook contents are deliberately blocked from Google's index by the Facebook powers that be. They'd like you to log into Facebook and never leave.

Company Facebook Pages however ARE search-able by Google because the feed from a Fan page is permitted by FB to be indexed.

Facts About Marketing on Facebook
If you are a company, you want to sell stuff, right? You want to offer your wares to people who actually have enough disposable income to buy what ever it is your hawking. If you're selling Cadillacs you don't want to waste time advertising to migrant farm workers (no disparaging of migrant farm workers intended, just a reality check). The 100 million people who joined Facebook in less than 9 months almost universally have:

• College degrees
• Mortgages
• Credit
• Disposable Income

While FB was set up by some Harvard students for Harvard students it has certainly out grown being a college student information sharing medium. Professional people, entrepreneurs, even CNN is into Facebook in a big way. Bottom line is, you want to sell stuff to people who are likely to be able to afford what ever it is your selling, and Facebook is just that.

What makes a Company Facebook Page different than a Personal Facebook Page?

For one thing Facebook doesn't want the commercial use of a personal Facebook Page, you can get kicked off of Facebook and have to grovel first, then promise to go forth and sin no more in order to get your personal FB page reinstated.

That's what the Fan pages are for.

When you search in Google and see a Facebook Profile all you really see is the outer shell. You wont see the contents of yours or any one else's personal FB page displayed in a Google search. You have to be a member of Facebook to see inside a FB profile, and you can even block non friends from seeing inside your account.

So if you're only using a personal FB to advertise (I know I just said we weren't supposed to but lots of people didn't bother to read the tos, still others bend the rules, I guess "rules were meant to be broken" is their motto?) ... if you are not using a company FB page you're limited to ONLY pitching to Facebook Members.

A Facebook Fan page on the other hand has it's RSS feed open so as to allow your postings to show up publicly in search engine results pages. So if you played your cards right (and hired an SEO consultant, or learned DIY SEO which is a series on my main website) you *could* end up with:

• One listing for your company website in Google
• Another listing for your company blog
• And one MORE for your Company Facebook Page

There are only 10 slots available in a Google search results page, if you took up 3 of the ten... doesn't leave much room for your competition does it?

Rename Your Business - Lots of Reasons Why You Should

Six Types of New Company Names: Which One is Right for Your Business?

by Marcia Yudkin

Whether you’re trying to name a new company or rename an existing company, it’s far from easy to generate a name that sounds great, looks cool, means what you want it to and sets you apart from all the competition.

Narrow down the range of possibilities by first figuring out which of these six types of names you prefer.

I. Made-up Names
Examples: Verizon, Intel, Centuria, Zumasys

People seem to either love made-up names or hate them. On the one hand, they offer a blank slate for branding – if you’ve got the budget to hammer them into the public’s consciousness. And on the other hand, they tend to have a cold, bureaucratic, big-business and inhuman tone.

II. Descriptive Names
Examples: 5 Minute Oil Change, Paycheck Loans, Diapers.com

These are no-nonsense names that make it really clear what the company or product does, but they usually cannot be trademarked. While they communicate well, they can be downright dull.

III. Proper Names
Examples: Wells Fargo, Brooks Brothers, John Hancock, New England Estates

These can be family names, first names, geographic names and even fictional names that conjure up a specific person or a place. Proper names can be restrictive on your future expansion and make your company harder to sell. On the other hand, they can help root you in a community or highlight the founders. They’re especially good for local companies and common in the fashion and financial industries, among others.

IV. Suggestive Names
Examples: Greyhound, Staples, Mustang, Blackberry

Here the names feature a word or a phrase that suggests a quality with which the company or product wishes to be linked. On the one hand they can be easy to remember, spell and pronounce and highly appealing to the public. They also lend themselves to vivid logos, but it may be hard to find a good one that’s not already in use by a giant in another industry.

V. Compound Names
Examples: MailChimp, DieHard, YouTube

Popular for online companies, these involve taking two disparate ideas and combining them. Each element is recognizable in the compound, but there may be one element that carries most of the meaning while the other is somewhat arbitrary. They might be presented as two words or as one, and they tend to have a warmer tone than the made-up names. Some compound names suggest vivid logos, like the suggestive names, and some are a bit hard to spell or to remember.

VI. Emotional Names
Examples: I Can’t Believe It’s Not Butter, Save the Children, Named At Last

Here you highlight a particular feeling, such as astonishment, compassion or relief, which tends to lend the name a lighthearted tone. Make sure that if there’s some sort of implied promise in the name, that’s a promise your company delivers on.

Since the vast majority of company and product names fall into one of the above categories, you’ve made great progress when you’ve identified which matches your personal preferences most and is best for your particular naming challenge.

Happy naming!

Marcia Yudkin is Head Stork of Named At Last, a company that brainstorms exciting company names, product names and tag lines for clients around the world. For a systematic process of coming up with a snappy and appropriate new name or tag line, download a free copy of “19 Steps to the Perfect Company Name, Product Name or Tag Line” at www.namedatlast. com/19steps. htm .

Maximize your ROI (return on investment) with Expert Keyword Analysis from Frederick Web Promotions

Call David Bruce Jr @

240 644-7530

Schedule a consultation today!

Keyword Research Analysis Fee for your small business: $500.00

Become Our Fan On Facebook and Get Half Off: Keyword Research Analysis for Facebook Fans: $250.00

Frederick Web Promotions on Facebook

Frederick Web Promotions
6688 Canada Goose Ct
Frederick Maryland 21703
240 644-7530
davidbrucejr@frederickwebpromotions.com
http://www.frederickwebpromotions.com

Blogging Is Essential To Your Online Business

Why Blogging Is Essential To Your Online Success

• blogging
• Marketing
• seo
• social media marketing

Blogging +Social Media is smart and cost effective.

Need a reason to blog? Consider these.

There are hundreds of millions of blogs in existence, ranging from the truly mundane and grammatically challenged (the "i am feeling sad 2day" variety) to the highly entertaining and/or informative.

It feels like only yesterday that Evan Williams (founder of blogger.com) coined the term, "blogger" Today, the blogosphere is doubling between once and twice a year, There are over one million blog posts daily. It's not too late for you. The timing is perfect to. catch the next growth wave.

Blogs - internet shorthand for weblogs - started out as online diaries, but they have rapidly evolved into much more than that. These days, they are essential to the optimum promotion of your website. Why?

BLOGS OFFER YOUR BUSINESS REAL BENEFITS

1. Content

The more frequently you post on a blog, the more content your blog has. This increases the chance that your blog will be found when people type in keyword phrases related to your business. If someone is searching for tips on how to clean their house using organic cleaners, you want a LOT of blog posts about organic cleaning on your site that sells organic cleaning products. Then, when someone types in a phrase like "vinegar for cleaning", your blog post on the subject is likely to come up in the search engine results.

2. Search Engine Optimization (SEO)

Google, Bing, Yahoo and all search engines scan your website to determine how relevant it is to someone searching for information about a particular subject. They search for related phrases to determine relevancy.

If your site is about positive discipline or positive classroom management, for instance, and you have an article about giving timeouts, and rewards vs. punishments, the search engines would see the phrases "giving timeouts" and "rewards vs. punishments" and determine that your site was indeed relevant to the subject of positive discipline. Then it would rank your site higher for that phrase than another site which has no related written material on it.

3. Make Friends and Future Customers

When you blog, you let future customers get to know you, your philosophy and your expertise. It's just about impossible to blog without showing your personality - and that's good. People like to do business with people that they feel they know personally - and a blog gives a personality to both you and your business.

4. Mixes Well With Social Media

Blogs interact perfectly with social media sites like Twitter and Facebook. On social media sites, you can build up a big following, but you can only write a couple of sentences per tweet or status update. To really communicate, you need to tweet/posts links that lead back to your site and your useful blog posts.

Your timing is perfect for growth. InsideFacebook.com's estimates that the social network is adding 700,000 new users per day. Twitter has grown at record rates. According to "gigatweet" tool , Twitter is at 6 billion tweets and os growing by the second.

5. Encourages People to "Advertise" for You, for Free.

When you write a useful blog post, people will tweet about it, put links on Facebook, link back to your site from their website, etc. Nobody is going to do that for a plain old website with an "about me" and "our products" page; however, they will link to blog posts on your site that contain helpful information. This is the benefit of being an active contributor to a social media community.

Every time that you write a new blog post, make sure to let your followers/Facebook Friends/Linkedin Connections know, and the word will be spread. The more you give away, the more you receive, basically. And every time somebody tweets links to your site, they advertise your brand for you and introduce you to all of THEIR followers, all of whom are also potential customers.

Social Media Golden Rule: Link, Tweet, Connect to their useful, helpful, and entertaining content, too. Better yet, be the first to read, recommend, and comment kindly about someone's article or resource.

Even if they don't reciprocate; you still win.

If you think this article can also benefit others, please Retweet it, include link on your FaceBook.

Margaret Ross, speaker and writer, grows and encourages people in business and in their lives. Ross is CEO of the Kamaron Institute, a leading management consulting, training, and market research communications firm. Margaret is the editor of Kamaron PI, the Positive Impact blog, host of Telly award winning Success Class and is a regularly featured guest on America’s top radio shows

==========

I wanted to write a blog post just like this one... Margaret just did it so well I couldn't improve on it, so I reblogged it here.

Custom Google Ranking Solutions Tailored for YOUR Company from Frederick Web Promotions

6688 Canada Goose Ct
Frederick Maryland 21703

240 644-7530

davidbrucejr@frederickwebpromotions.com
http://www.frederickwebpromotions.com

So You Think You Are In Google?

In advertising, you are competing with other companies. In Internet advertising you're competing with other websites.

Where that competition occurs at is on Google's search results pages.

There simply isn't any other advertising real estate more important to your company than the 160 or so characters that Google gathers as what Google thinks your site is about.

That's all you get! 160 characters to 'sell the sizzle and not the steak'

But... and this is a very BIG But:

Are you attempting to compete, in Google, regionally?

Did you know there is a local Google? (and a yahoo local, a msn local as well?)

If you pitch your wares without deliberately including TEXT (not a graphic, but text) within your sales copy, that does not specifically spell out What Geographic Area you're offering your widget (or widget service)... you are, by default attempting to sell to the entire world.

Big mistake.

If you attempt to go up against walmart, you will loose.

What you are selling, when you're selling it on Google, is not your product or service, the ONLY path to your product or service is a keyword phrase. That IS your product.

the phrase, the keyword phrase is how people are going to either find you or find your competitor.

If that keyword phrase does not include YOUR Geographic Area...

You will not show up in Local searches.

If the arena you're competing in is national there is one level of difficulty.

If the arena you're competing in is local, there is quite another degree of difficulty.

You can probably gather that local Google advertising is what I do, I just gave you, for free, the single most important strategy to use in order to rank locally in Google. Obviously there's a whole lot more to it than that (or else I wouldn't be in business) This article is sales copy, it's a teaser...

Now if you want to dominate the local Search Engine Results Pages (serps in my industry) peruse the verifiable results that follow this article, call the real local businesses and ask them if ranking in Google locally is putting more money in their cash registers than they imagined it would. Then call David Bruce Jr at 240 644-7530

Fee to rank in your US county: $2500.00

Fee to rank in your State: $3500.00

Fee to have a quarter page Yellowpages ad: typically $4,000 to $6,000

Do the math

Frederick Web Promotions
6688 Canada Goose Ct
Frederick Maryland
http://www.frederickwebpromotions.com
davidbrucejr@frederickwebpromotions.com

Call David Bruce Jr at

240 644-530

Google Local Business Results Listings

Local Business Listings on Google
Local Google Advertising

Google offers a free business listing to small businesses at the top of most local search results pages.

Anatomy of a Google search result page:

Listings on the right side bar are paid advertisements, often called "sponsored links"
The main body of a search result page are called the "organic" or "natural" search listings
At the very top in a colored text box are also paid advertisements, sponsored links. Above the organic listings are "Google Local Business Listings"

4 Top Listings Secured for our client: Frederick Internet Advertising Results

This wiki deals with only with the Local Business Listings

You will notice a map associated with each listing, this is because Google used the existing infrastructure of Google Maps to implement the free business listings. It's generally thought that Google offered this free service, and gave its location on a search result page prominence above the organic listings because of the popularity of Google's Adwords program.

Adwords is a PPC (pay per click) advertising system where keywords and keyword phrases are bid on in an auction like system.
The immense popularity of Adwords priced smaller Mom n Pop stores out of the market due to the ever escalating costs of certain keywords. Google became fearful that it's search platform would be return search results of the "rich and famous" thus reflecting only what the rich and powerful wanted seen on Google search results.

How does Google determine which website should rank higher than another?
Google uses a computer program algorithm based on hundreds of factors as the vast size of the internet precludes any human capability of keeping the listings accurate or current. That algorithm is a closely guarded trade secret within Google. Search Engine Optimization Consultants learn what Google apparently likes and doesn't like from the observable behavior of search results.

Google Maps algorithm is different from the algorithm that anoints one site over another. It's also slower to update. If your customers leave glowing reviews of your product or service on the link provided your site will climb in rank. You are permitted up to 10 photos of your product or service, use as many of those slots as possible. Fill out as much information about your business as space allotted provides, being verbose is better than being succinct when it comes to Google Local Business Listings

Many small businesses get leads and interested inquiries from a local business listing even if they don't have a website url. Still other small businesses find it unnecessary to have their company listed anywhere other than the top local business listings. If your listing falls in ranking or is bumped out of it's spot by a newcomer and you find your company losing sales because of it, you may want to outsource your rankings management to a local search engine optimization firm.

The fees involved for a local business listing may be less than the fees for improving your company website's organic listing.

What Determines Google Rank?
Ever wonder why your companies listing in Google does OK in the main body of Google's search results page but is not in the top 10 of those pesky Google Local Business Listings?


Ultimately what you want is to be found in BOTH sets of listings, the net effect of which would be to drive home in your prospective customers Mind's Eye that Google apparently thinks pretty highly of your company if Google is displaying YOUR company listing in the Local Business Listings and in the Organic Search Rankings.

Well, people's perception and Google's reality are far, far apart.

Google didn't *pick* you to be #1 and your competitor to be #11

A computer program picked you over the hapless fella you compete with. A person did not visit your site, take notes, compare notes, make a descion, hear the belly aching and whining of the poor fool who got bumped off of his front page listed by a website that ranked better than his...

nope, an algorithm picked you over them.

Think about it... there are what? a Gazillion webpages already indexed in Google? And how many tens of thousands of new webpages being created as we speak? Some of those tens of thousands are being "generated" by a "bot".

There is no way on God's Green Earth a staff of humans could possibly keep up with that kind of volume. An algorithm did it. The robot that scours the Internet (in the SEO industry we call that "spidering") is titled GoogleBot.

GoogleBot Can't Really *Read*

GoogleBot can NOT read... but it CAN count


Googlebot counts the words on your webpage, it counts the keywords and keyword phrases you use in your copy. Is your company website a little light on copy? Too bad for you.


It matters little to Googlebot if the fancy flash graphic and dramatic digital photos depicting your most important product are... well the damn thing can't decipher a photo! but it CAN read text. This little fact seems to be lost on web designers. What ever makes your photos good, better or best and likewise your competitors photos crappy is subjective. Art is subjective, math is not.


Either the keywords are on your webpage (Prominently placed at the top of the page I hope) or the keywords are not.

He who has the most keywords (elegantly, tactfully and deftly constructed with proper enough grammar for the spell checking programmed Googlebot to index).. Wins that coveted top spot!

But... the Google Local Business Listings are a different story. The algo is different.


What Google is looking for and rewards when it sees it for the organic search results page (the body of the page) is one thing. What Googlebot is looking to see in the Free Local Google Advertising Listings is quite another.


I'm not about to reveal the entire loophole in a "Google Secrets Revealed" post, not even for a hefty $1000 fee for an ebook (I'd do it for that price if it were ticket sales to a seminar and I got a couple dozen of you to buy $1000 tickets to eagerly learn how I do what it is I do) (that's in the works by the way)


No, I'm not telling, not the whole thing but I will give you a hint, and I'm giving said hint in the form of my own Maryland search engine optimization results. This is not theory, This is not alleged, What follows is battle tested.



I'm competing against the best of the best, the top guys and gals in Maryland: other SEO professionals. Link building technicians like me:)


Here Goes, you figure it out:


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Marketing businesses using Google Page Rank - Al - May 12, 2009

I have been in the marketing business for nearly 35 years and have seen just about everything but I am very impressed with David's knowledge of the internet and search engines;knowledge he uses it to get customer top "organic" page rank across a wide variety of business and organizations...and he techniques show actual page rank in a matter of weeks! He has worked with me for 3 weeks and my company is already establishing itself on a page rank basis. I « Hide

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Thanks to Frederick Web Promotions - Stuart - Jul 23, 2009

Frederick web promotions has helped my videography skills become noticed by companies such as the Discovery Channel. With out the help of Frederick Web Promotions more than likely this wouldn't have been possible this soon because the Discovery Channel found me using a google search on Outdoor Videographers a keyword David Bruce and I picked out. He is also a great person to work with because he is so friendly and knowledgeable about web promotions/ promoting. I would definitely recommend him to friends, family, and other businesses.



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Made a profit on the promotion within 2 months! - joesuph - Jul 21, 2009

I'm VERY pleased with David's expertise, it was well beyond what we expected. David is very knowledgable, friendly provides excellent customer service. « Hide

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Search Engine Domination!!! - Josh - Jun 8, 2009

David has been amazing. He has taken our small business site and kept us at the top in search engines in the areas that most help our business. He's been so effective that we've decided to remove our phone book advertising, saving us a ton of money and increasing our advertising exposure. Great communication and stays on the ball. We couldn't be happier! « Hide

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Director of Operations at Commercial Buildings Maintenance Inc - Roberto - Aug 5, 2009

David grabbed us the #1 spot in Google for Maryland Commercial Cleaning. David has been more than a search engine optimization expert for us teaching our organization social media marketing skills « Hide

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Frederick Maryland Internet Advertising - Christina - Jan 10, 2009

I have been consulting with David Bruce for several weeks about my website. He has worked with me to developed a SEO and marketing strategy that is working very well. At the time of this review one of my businesses is dominating the first page of Google with 4 top spots for the targeted keywords. I am very impressed with the knowledge and understanding that David possesses about SEO and marketing in general. He is an analytical thinker and it shows in his knowledge of how Google and the other search engines work to rank a website. I am always amazed at how many different approaches he can come up with to obtain the desired results for my business. If you want to hit home runs with your internet advertising give David a call to get start. David knows what it takes to dominate the search engines and he will take the time to find out exactly what your goals are so that he can work to achieve them for you. « Hide

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Effective website promotion! - Christopher - Jan 13, 2009

I had a website that did not rank in google at all. I never received any phone calls from new customers. Since Dave took over my site, I have steadily ranked on the first page when searched under Frederick Maryland printers. This has increased my new customer calls from zero to at least one a day. At this rate, I will quadruple my sales this year. « Hide

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Gets the job done right! - Josh - Jan 13, 2009

We never had any website whatsoever. David contacted us and offered to publish us a site through a local website. We have been working closely with him since, and I can say that even a small page with David really carries a bang for the buck. Just our small advertising page has netted us curious customer both via phone and e-mail, and we look forward to improving and increasing the possibilities the that David and the internet offer our business! « Hide

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Great Service... Highly Recommend! - Pete - Jan 16, 2009

David provided friendly and quality info that helped me dominate local search engine results in no time. If you are looking for LOCAL search marketing knowledge, David is your man! Very good return on investment... Thanks Again David! « Hide

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Awesome SEO service - car - Jan 21, 2009

With just a few tweaks and ideas, I was able to get to the top 10 of googles results pages. I am really glad I let David give my site a whirl.?

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=====

Read between the lines here, while I'm flattered by the reviews my clients have gone to the trouble of posting(and breaking my arm patting my self on the back with this shameless self promotion), can you reverse engineer what I just did to get your company website Google ranking results?

Of course you can, just link back to my main site. If you need more help my contact information is everywhere (I'm in the publicity business, if you cant find me, I've not done my job!

David Bruce Jr Frederick Web Promotions Maryland Search Engine Optimization Apex Predator

Blog Titles are NOT Your Company Name

No One Cares What Your Name is

For marketing purposes you do NOT want to name your company blog, your company name!
You want to title or name your blog for two things and two things ONLY:

The product or service you're offering

The Geographic Area you are offering it to

The article below is geared towards a popular blog platform known as Squidoo.com

In Squidoo (I know, it is a goofy sounding name for a blog), blogs are called "lenses":



Your title is one of the key pieces of your page that are
picked up by search engines.

As you visit a lens, notice how the title of the overall window is
"Whatever Your Title is On Squidoo". When someone searches for
your keywords in Google, that's the first thing they are going to
see.

So make it interesting.

If you make a lens about American Bobtails, for example, don't
title it, "I love my cats." That won't get people clicking on your
link.

Instead, make a keyword dense title. The more keywords in your
title, the more likely you'll get great results with natural
traffic.

So "I Love My Cats" turns into...

"Pet Owners Love American Bobtails For Friendship And
Compatibility - These cats are great with kids, too!"

I read recently that about half of all searches done online are
done for the first time ever. Using a good title gives you a
better chance of introducing your topic to those new searches.

Change your title to fit your page, but make sure you include good
keywords. Your title doesn't have to make sense, even. Just make
every word count.

Bob Jenkins
www.SquidooSecrets.com
www.UnstoppableBlogging.com

p.s. Remember - your title is often the first thing someone sees
BEFORE they get to your site. So make sure you pack it with good
keywords to get them clicking to you.

Call David Bruce Jr at 240 315-1515

Maryland SEO Hired Gun

What IS SEO

and which SEO firm provides the best results for Maryland Small Businesses?

SEO stands for Search Engine Optimization:

These aren't the only things you want to know about SEO, but are the areas you should learn first. Some topics will only take you a minute, some will take a little longer, and others will become an ongoing process. But after reading through this list you should have a good handle on where to start and where to proceed next.

SEO Basic 1: Let's start off with a definition. SEO stands for "Search Engine Optimization" and is the process by which you Optimize your web site so that it is positioned well in the search engines. This is not the same thing as designing a site so that it attracts customers and entices them to buy.

SEO is what you do specifically on your site to improve your Search Engine Position. If you do a search on Google for any search term you will be presented with a list of links. At the top of the page and along the right side will be PPC links where someone pays an amount per click to get positioned. With PPC the more you pay the better your position. Most people only glance at these listings. You don't need SEO to get one of these positions, just lots of money.

If you've just stumbled onto this RSS feed and remember to subscribe to Local Business Blogs via Email to ensure you can enjoy the latest post(s).

The body of the page contains "organic" listings. These links are listed in the order that Google determined best fit your search, with the best match first. There are only 10 listings per page, most people will only look at the 1st page, maybe the 2nd. So your site needs to be listed within the top 10 and at the worst within the top 20 for any useful exposure. With SEO you will be adjusting your site code so that your site will rank highly. This can be a daunting process as there may be thousands of sites competing for the same top listing. A trick is to aim your pages at less popular search terms to get higher placement. It is better to be on page one for a term that gets 1,000 searches per month than to be on page three for a search term that gets millions of visits.

SEO Basic 2: Your web site must be search engine friendly. The search engines send out "spiders" or "bots" cataloging web pages they come across. If the search engine has trouble getting through to your pages it will either rank your page poorly, or skip your site all together. Making your site Search Engine Friendly means having the code easily accessible, no errors in the code, and guiding the search engine through your site.

Try to steer away from complicated coding when possible. Check your site for coding errors. This is fairly easy to do with web programs like Dreamweaver which do this for you automatically. Plan on having text based navigation on every page. This is usually placed at the bottom of the pages. You may also want to have a "Site Map" page with easy to follow text based links to all of your important pages. Search Engines will look for a Site Map and will use that to navigate a site if available.

SEO Basic 3: The Most Important SEO Aspect is Keywords. Keywords are the terms you type into a search engine to find interesting web sites. You need to know what search terms people are likely to use to find your site, then use those terms as your Keywords. Make a list of the keyword combinations you can think of that you would use to find your site. Try them all on a search engine and see the results.

You need to see how these search terms perform on the web and what other search terms could be used. A great free tool to help with this research is available at Google:

https://adwords.google.com/select/KeywordToolExternal

You type in a search term, then you are given a list of similar search terms, how often they were searched and some advertiser comparison figures. You can quickly find additional keywords and to see how well they perform. A good idea is to optimize your site for a less frequently used keyword combinations so that you can achieve a higher placement. The Google Keyword Tool will help you figure this out.

Insert tip from a seasoned vetran of Maryland Internet Marketing=> Once you get ranked for a less frequently used search term... that's the time to capitalize on your success! Use that as a stepping stone, part of a broader ad campaign! The more local the market, the less competition you have, the easier it is to take it to the next level. You can do a lot of search engine optimization yourself... you wont be able to beat a pro but if your competition doens't have a pro, you'll walk right over them.

Be patient. Even with a perfectly optimized web site it can take several months for it to rise in the search engine standings. I usually recommend waiting at least 90 days and up to 6 months to see how well a web page is doing in the search engines.

Insert tip from Frederick Web Promotions=>The author's statement above is accurate for a conventional website. It can take Google as long as 6 weeks to even acknowledge that you made a change to your company website. It will most definitely take MSN Live and Yahoo much longer...

None of the above is true for a blog, which is exactly why each and every Maryland Search Engine Optimization client of Frederick Web Promotions has 2 blogs per client. I don't care if you already have an existing company website, I don't care if that website is doing fine by itself... YOU NEED A BLOG, you're reading this and not my main site, correct?

Also, even though you have gone to great lengths to target a specific keyword or keyword combination keep in mind that the search engines aren't required to agree with you. So when checking your standings look at several different search terms that you discovered in your research and see how well your page is placing. Hopefully you will find that your chosen keywords are getting your page listed the way you want, showing that your SEO has worked properly.

If you find that your page is ranking better for a different keyword, you should examine your page code to see why and make adjustments as needed. Maybe your page is placing higher for a keyword combination you weren't focusing on, but it is still a good combination for your goals. This gives you an ideal opportunity to go with that new combination to achieve even higher placing.

So, get started right now on your SEO. The longer you wait, the longer it will be before your web site is showing well up in the search engines.

In Closing

There is a lot more to SEO than just these 7 quick points, but this will get you started on the right path. Go through these steps and your web pages will be well positioned for any other SEO you may want to perform on your site in the future.

About The Author

George Peirson is a successful Entrepreneur and Internet Trainer. He is the author of over 40 multimedia based tutorial training titles and several design articles. To get his Free e-Book "Web Design Tips"

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Call David Bruce Jr at 301 363-8206

Maryland Internet Advertising: Search Engine Optimization for MD small business

Maryland SEO

The ONLY Maryland Search Engine Optimization firm that Guarantees MULTIPLE rankings in top 10 Google Results... The more links on the front page of Google that point to YOU, the less that leaves for your competition!!

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SEO or Search Engine Optimization= I get you to occupy the high ground (useful in any battlefield situation) what YOU do with the high ground is up to you. (if your sales copy sucks or your offer sucks I cant do anything about that, all I did was get you to out rank your competitor) You paid me for that and I gave it to you. the rest is up to you!

It is not enough to have a pretty well crafted company website... that is NOT going to make the phone ring!

If you aren't in the FIRST page of search engine results, no one, I mean NO ONE is ever going to see your pretty site (designed by graphics designers)

Technorati Tags: Maryland Search Engine Optimization

Technorati Tags: Local Search Engine Optimization
Technorati Tags: Search Engine Optimization

Local Internet Advertising

Maryland Internet Advertising

Google that phrase; Maryland Internet Advertising

MSN Live for Maryland Internet Advertising Web
1-10 of 11,300,000 results

Now search in Yahoo for Maryland Internet Advertising:1 - 10 of 34,900,000 for Maryland Internet Advertising (About)

Web Results 1 - 10 of about 340,000 on Aol Search for Maryland Internet Advertising

See any patterns here?

How about MULTIPLE Listings in the top ten search results for Maryland Internet Advertising.

Would you like for your corporate website, your small business website, your non profit organizations website to perform like this in Google Local Search Results?

If you've just stumbled onto this RSS feed and remember to subscribe to Local Business Blogs via Email to ensure you can enjoy the latest post(s).

State Wide Proven Track Record.

Worldwide Proven Track Record

Google these:

Local Google Advertising Results 1 - 10 of about 915,000 for Local Google Advertising.

Yahoo results 1 - 10 of 225,000,000 for Local Google Advertising (About) - 0.25 s

MSN results Web 1-10 of 21,400,000 results

AOL results Web Results 1 - 10 of about 660,000


Local Google Guru (rinse repeat... you get the message)

Not only top ten in Frederick Maryland

Not only top ten in Maryland

Not only top ten in the Entire USA

World Wide Results...

If you want your website to perform this well in Google/Yahoo/MSN/AOL contact our team at Frederick Web Promotions using the form below:

Now let's look and see if Frederick Web Promotions can get you to rank OUTSIDE of Maryland:

Google these:

• Company Facebook Pages Results 1 - 10 of about 329,000,000
• Company Facebook Page Results 1 - 9 of about 286,000,000 for company facebook page
• Local Google Ranking Results 1 - 10 of about 12,600,000 for local google ranking

Call David Bruce Jr at 240 644-7530

Simple steps to Maryland Internet Advertising

This article will be assuming you already have a company website
that you want advertised in Maryland over the Internet. The
techniques described will prove useful if you don't already have
a website.

Search Engine Optimization in Maryland.

The first thing we want to do is get your existing website
optimized for the search engines. What is meant by optimized?

Keywords, search engines operate on keywords, keywords are
search terms. Keywords are what a search engine user types into
a search engine to find what they are looking for.

With that in mind, keywords are what you tell the search engine
you want to be found under. When a person searching for a product
or service types "service they're looking for", they're also
going to type in the Maryland locality they live in.

Where do you put the keywords on your site?
The title. Websites have more than one title. There is the url
itself, that can be considered a title, there is the title of the
page, and there is what shows up at the top of the browser.

So you get 3 opportunities to use the keyword, keyword phrase
and Maryland in the webpage.

If you do not add "Frederick Maryland" to your company website
or company blog, you don't stand much of a chance to being on
the first ten search term results pages if your company serves
Frederick Maryland.

If you want to come up in the top ten Maryland search engine
results, you had better use the word Maryland more than once on
your webpage. You had better use the entire keyword combined
with the keyword Maryland if you want to come up in the top ten.

Why is that?
Let's say a person needs a to find a printer to get business cards
printed up. If they type "printers" in a search engine they are
going to see links to where they can buy a printer. So they
get smarter and add something to the search term, for example:

printers in Maryland

Which returns this result:

Printers Directory of Maryland
Printers Directory of Maryland, Find or Locate Printers, toner,
ink, cartridges, printer, cartridge, cards, inkjet, hp, canon,
drives, digital, photo, ...

This is NOT a printing company, it is a printing company
directory. Why does that come up and not a local printing
company? Because the webmaster doing the search engine
optimization is more highly skilled than the local webmasters.
Rather than try to beat the directory webmaster, I suggest
you use the directories existing page rank to help your
little (by comparison) printing company website to rank
higher.

Incoming Links.

How does a search engine determine who gets to be number one
and who gets to come in second and so forth?

The precise answer to that question is a tightly kept secret
within the search engine head quarters, but it's generally
known that link popularity figures prominently in the
rankings.

The term link popularity warrants an article unto itself and
is beyond the scope of this article. Google the term and see
what wikipedia says about link popularity when finished with
this article.

There are two aspects of link popularity:
The total number of other websites that carry your link on it.
The quality of those websites.

If the Frederick News Post website has your link on it and
the Washington Post has your link on it, which one do you
think is going to carry more weight?

Coming back to the directory being #1 in the search engine.

As a local small business, you're not going to be able to
knock that directory out of his number one spot, but that
also means your competitor isn't going to be able to do so
either.

All you can hope for is to be the only real company listed
in a field of useless links to directories. And how can
you do that?

If you can't beat them, join them. Search for the directories
that are ranking high in the search terms you want to be
found under and list your website with them.

In most cases the directory is likely to have a free listing
option, or offers reciprocal linking.

For now, take all the incoming links you can get, it's not
going to hurt anything, it can only help.

David Bruce Jr is a Maryland Internet Advertising Consultant.
davidbruce@frederickwebpromotions.com
http://www.frederickwebpromotions.com
Call David Bruce Jr at 301 363-8206