Monday, November 29, 2010

Business Blogs And Facebook Combining The 2 Is Easy

By now everybody knows if you want your business to survive you've got to be on Facebook and other Social Media, few know how to do it effectively. What you do with a personal Facebook profile and what you CAN do with a Facebook Business Page are completely different.

Most small businesses have a website, the most common path is for a business owner to hire a web designer.What they get is more than likely a conventional static website. Shop for a web designer and you can get "sticker shock" very easily, therefore most small businesses are forced to have price be the deciding factor in choosing a website.

Unfortunately there is a misconception among business owners that SEO (search engine optimization) or ranking in Google is included with the fee charged for a website.

So what they end up with is a static page, using graphics much in the same way a print advertisement is handled ... bad move small business owner.

Graphics, banners, pretty pictures, and logos are NOT searchable by Google, Text is.
The outfit you hired to build your site is probably NOT in the copywriting business, someone has got write copy that does 2 things:

  1. Compelling copy that has a call to action (Features are boring, Benefits to your potential customer are what you want)
  2. Copy that has the keyword phrases strategically placed so Google will know where it should rank your new site.
Even if you know how to write effective sales copy chances are you don't know how to write so Google will rank you.

Using a Business Blog in place of a conventional static website is what I do for all my clients, if they already have a conventional website *that works*, then we create a companion company blog to support the existing website.

What can you do with a blog that you can't do with a static website?

For one thing a blog will beat the crap out of a static website in Google, hand down, no contest. 
A better benefit of a blog is that you can load up your blog's RSS feed to autopost to both your personal Facebook profile and your Facebook Business Page.

Which brings us to social media marketing, roughly half of the small businesses I see are using their personal Facebook profile for their business. That is actually against Facebook's terms of service, Facebook can take it down if someone complains. There are major differences in what a Company Facebook Page can do and severe limitations on what a personal Facebook profile does:

A personal Facebook Profile is blocked from Google by Facebook.. on purpose. What you post to a personal Facebook profile is NOT allowed to show up in a Google search results page.

A Facebook Business Page IS indexed by Google, posting your company website URL in a company Facebook Page (if properly laid out) can boost your website's ranking in Local Google Search Results.

SEO is often more expensive than webdesign, a good social media marketing consultant is often less expensive. Frederick Web Promotions is expert in not only Local SEO and Social Media Marketing, but in Effective Sales Copy-writing as well... and right now we're offering a holiday half price sale

We charge $100 an hour, the smallest package we offer is 8 hours of concentrated social media/ local SEO profile building and blog creation, the first hour is free so it's $700

From now until the end of the year we're offering all of the above for half price: 

$350 will get your company a business blog like this one, SEO the blog, load it up so it will auto post to your company Facebook Page, we'll properly set up your Facebook Business Page (create one if you don't already have one) and get your FB page indexed by Google.

Want to see what that looks like?

Local SEO Ranking for IT Services Frederick Md

One of our clients is a local IT services and computer repair shop in Frederick Maryland
and you'll see the Facebook page ranking in Google, and the main website for CWP Tech Solutions ranking in Google in the #1 and #2 spot, there also is the page from an area portal in there as well.
No other IT shop has 3 of the 10 available listings all on the first page of search results.

Will keep you "posted" as more is learned

Yes We Are For Hire

Google Places Ranking
fees vary with how competitive the keyword you're wanting to compete in.
We can hit any target... some targets are harder to hit than others.

Google Places ranking starting from $2400 annually to $12000 annually.

Full portfolio displaying current rankings of existing clients, a proven track record, don't take our word for any of this... call each one of our customers and ask them. Phone numbers and contact emails available on request.

Managed Company Facebook Pages $500 Month and up

Ghost write content for the supporting blogs we create, get each of them to rank in Google and create content for your company Facebook page and get the company Facebook Page we create and manage for your company to rank in Google:

$1000 upfront: between $500 month and $1000 month for retainer fee and content creation/management. Fee’s vary depending on the competitiveness of your target market. We can hit any target, some targets are harder to hit than others.

Typical Fee is $15000 annually ideally for criminal lawyers, divorce attorneys that want to dominate the local search pages for the geographical area they practice law in.

National SEO Rankings: fees vary depending on competitiveness of the selected keyword phrase. Fees range from $1,000 per month to $10,000 per month (depending on the strength of the competition)
Local Google Advertising Strategist David Bruce Jr of Frederick Web Promotions

240 397-9804

Free 1 Hour of SEO Consulting For Facebook Fans of Frederick Web Promotions

Saturday, July 17, 2010

Company Facebook Pages Vs Personal Facebook Profiles

Why your company needs a company Facebook Page
David Bruce Jr Local SEO in Frederick Maryland

When you mention Facebook and Advertising in the same sentence the assumption most people make is that the purpose is to advertise a companies wares to the millions of Facebook users. By itself, that's a good idea, BUT... There is another very good reason why your company needs a presence on Facebook and it has little to do with Facebook itself. You see your personal Facebook contents are deliberately blocked from Google's index by the Facebook powers that be. They'd like you to log into Facebook and never leave.

Company Facebook Pages however ARE search-able by Google because the feed from a Fan page is permitted by FB to be indexed.

Google search results will only see this far into your personal FB page

Facts About Marketing on Facebook
If you are a company, you want to sell stuff, right? You want to offer your wares to people who actually have enough disposable income to buy what ever it is your hawking. If you're selling Cadillacs you don't want to waste time advertising to migrant farm workers (no disparaging of migrant farm workers intended, just a reality check). The 100 million people who joined Facebook in less than 9 months almost universally have:
  • College degrees
  • Mortgages
  • Credit
  • Disposable Income
While FB was set up by some Harvard students for Harvard students it has certainly out grown being a college student information sharing medium. Professional people, entrepreneurs, even CNN is into Facebook in a big way. Bottom line is, you want to sell stuff to people who are likely to be able to afford what ever it is your selling, and Facebook is just that.

What makes a Company Facebook Page different than a Personal Facebook Page?
For one thing Facebook doesn't want the commercial use of a personal Facebook Page, you can get kicked off of Facebook and have to grovel first, then promise to go forth and sin no more in order to get your personal FB page reinstated.
That's what the Fan pages are for.
When you search in Google and see a Facebook Profile all you really see is the outer shell. You wont see the contents of yours or any one else's personal FB page displayed in a Google search. You have to be a member of Facebook to see inside a FB profile, and you can even block non friends from seeing inside your account.
So if you're only using a personal FB to advertise (I know I just said we weren't supposed to but lots of people didn't bother to read the tos, still others bend the rules, I guess "rules were meant to be broken" is their motto?) ... if you are not using a company FB page you're limited to ONLY pitching to Facebook Members.
A Facebook Fan page on the other hand has it's RSS feed open so as to allow your postings to show up publicly in search engine results pages. So if you played your cards right (and hired an SEO consultant, or learned DIY SEO which is a series on my main website) you *could* end up with:
  • One listing for your company website in Google
  • Another listing for your company blog
  • And one MORE for your Company Facebook Page
There are only 10 slots available in a Google search results page, if you took up 3 of the ten... doesn't leave much room for your competition does it?

Monday, January 18, 2010

Rename Your Business - Lots of Reasons Why You Should

Six Types of New Company Names: Which One is Right for Your Business?

by Marcia Yudkin

Whether you’re trying to name a new company or rename an existing company, it’s far from easy to generate a name that sounds great, looks cool, means what you want it to and sets you apart from all the competition.

Narrow down the range of possibilities by first figuring out which of these six types of names you prefer.

I. Made-up Names
Examples: Verizon, Intel, Centuria, Zumasys

People seem to either love made-up names or hate them. On the one hand, they offer a blank slate for branding – if you’ve got the budget to hammer them into the public’s consciousness. And on the other hand, they tend to have a cold, bureaucratic, big-business and inhuman tone.

II. Descriptive Names
Examples: 5 Minute Oil Change, Paycheck Loans,

These are no-nonsense names that make it really clear what the company or product does, but they usually cannot be trademarked. While they communicate well, they can be downright dull.

III. Proper Names
Examples: Wells Fargo, Brooks Brothers, John Hancock, New England Estates

These can be family names, first names, geographic names and even fictional names that conjure up a specific person or a place. Proper names can be restrictive on your future expansion and make your company harder to sell. On the other hand, they can help root you in a community or highlight the founders. They’re especially good for local companies and common in the fashion and financial industries, among others.

IV. Suggestive Names
Examples: Greyhound, Staples, Mustang, Blackberry

Here the names feature a word or a phrase that suggests a quality with which the company or product wishes to be linked. On the one hand they can be easy to remember, spell and pronounce and highly appealing to the public. They also lend themselves to vivid logos, but it may be hard to find a good one that’s not already in use by a giant in another industry.

V. Compound Names
Examples: MailChimp, DieHard, YouTube

Popular for online companies, these involve taking two disparate ideas and combining them. Each element is recognizable in the compound, but there may be one element that carries most of the meaning while the other is somewhat arbitrary. They might be presented as two words or as one, and they tend to have a warmer tone than the made-up names. Some compound names suggest vivid logos, like the suggestive names, and some are a bit hard to spell or to remember.

VI. Emotional Names
Examples: I Can’t Believe It’s Not Butter, Save the Children, Named At Last

Here you highlight a particular feeling, such as astonishment, compassion or relief, which tends to lend the name a lighthearted tone. Make sure that if there’s some sort of implied promise in the name, that’s a promise your company delivers on.

Since the vast majority of company and product names fall into one of the above categories, you’ve made great progress when you’ve identified which matches your personal preferences most and is best for your particular naming challenge.

Happy naming!

Marcia Yudkin is Head Stork of Named At Last, a company that brainstorms exciting company names, product names and tag lines for clients around the world. For a systematic process of coming up with a snappy and appropriate new name or tag line, download a free copy of “19 Steps to the Perfect Company Name, Product Name or Tag Line” at www.namedatlast. com/19steps. htm .

Maximize your ROI (return on investment) with Expert Keyword Analysis from Frederick Web Promotions

Call David Bruce Jr @

240 644-7530

Schedule a consultation today!

Keyword Research Analysis Fee for your small business: $500.00

Become Our Fan On Facebook and Get Half Off: Keyword Research Analysis for Facebook Fans: $250.00

Frederick Web Promotions
6688 Canada Goose Ct
Frederick Maryland 21703
240 644-7530

Sunday, January 3, 2010

Blogging Is Essential To Your Online Business

Why Blogging Is Essential To Your Online Success

Blogging +Social Media is smart and cost effective.

Need a reason to blog? Consider these.

There are hundreds of millions of blogs in existence, ranging from the truly mundane and grammatically challenged (the "i am feeling sad 2day" variety) to the highly entertaining and/or informative.

It feels like only yesterday that Evan Williams (founder of coined the term, "blogger" Today, the blogosphere is doubling between once and twice a year, There are over one million blog posts daily. It's not too late for you. The timing is perfect to. catch the next growth wave.

Blogs - internet shorthand for weblogs - started out as online diaries, but they have rapidly evolved into much more than that. These days, they are essential to the optimum promotion of your website. Why?


1. Content

The more frequently you post on a blog, the more content your blog has. This increases the chance that your blog will be found when people type in keyword phrases related to your business. If someone is searching for tips on how to clean their house using organic cleaners, you want a LOT of blog posts about organic cleaning on your site that sells organic cleaning products. Then, when someone types in a phrase like "vinegar for cleaning", your blog post on the subject is likely to come up in the search engine results.

2. Search Engine Optimization (SEO)

Google, Bing, Yahoo and all search engines scan your website to determine how relevant it is to someone searching for information about a particular subject. They search for related phrases to determine relevancy.

If your site is about positive discipline or positive classroom management, for instance, and you have an article about giving timeouts, and rewards vs. punishments, the search engines would see the phrases "giving timeouts" and "rewards vs. punishments" and determine that your site was indeed relevant to the subject of positive discipline. Then it would rank your site higher for that phrase than another site which has no related written material on it.

3. Make Friends and Future Customers

When you blog, you let future customers get to know you, your philosophy and your expertise. It's just about impossible to blog without showing your personality - and that's good. People like to do business with people that they feel they know personally - and a blog gives a personality to both you and your business.

4. Mixes Well With Social Media

Blogs interact perfectly with social media sites like Twitter and Facebook. On social media sites, you can build up a big following, but you can only write a couple of sentences per tweet or status update. To really communicate, you need to tweet/posts links that lead back to your site and your useful blog posts.

Your timing is perfect for growth.'s estimates that the social network is adding 700,000 new users per day. Twitter has grown at record rates. According to "gigatweet" tool , Twitter is at 6 billion tweets and os growing by the second.

5. Encourages People to "Advertise" for You, for Free.

When you write a useful blog post, people will tweet about it, put links on Facebook, link back to your site from their website, etc. Nobody is going to do that for a plain old website with an "about me" and "our products" page; however, they will link to blog posts on your site that contain helpful information. This is the benefit of being an active contributor to a social media community.

Every time that you write a new blog post, make sure to let your followers/Facebook Friends/Linkedin Connections know, and the word will be spread. The more you give away, the more you receive, basically. And every time somebody tweets links to your site, they advertise your brand for you and introduce you to all of THEIR followers, all of whom are also potential customers.

Social Media Golden Rule: Link, Tweet, Connect to their useful, helpful, and entertaining content, too. Better yet, be the first to read, recommend, and comment kindly about someone's article or resource.

Even if they don't reciprocate; you still win.

If you think this article can also benefit others, please Retweet it, include link on your FaceBook.

Margaret Ross, speaker and writer, grows and encourages people in business and in their lives. Ross is CEO of the Kamaron Institute, a leading management consulting, training, and market research communications firm. Margaret is the editor of Kamaron PI, the Positive Impact blog, host of Telly award winning Success Class and is a regularly featured guest on America’s top radio shows


I wanted to write a blog post just like this one... Margaret just did it so well I couldn't improve on it, so I reblogged it here.

Custom Google Ranking Solutions Tailored for YOUR Company from Frederick Web Promotions

6688 Canada Goose Ct
Frederick Maryland 21703

240 644-7530