Monday, January 18, 2010

Rename Your Business - Lots of Reasons Why You Should

Six Types of New Company Names: Which One is Right for Your Business?

by Marcia Yudkin

Whether you’re trying to name a new company or rename an existing company, it’s far from easy to generate a name that sounds great, looks cool, means what you want it to and sets you apart from all the competition.

Narrow down the range of possibilities by first figuring out which of these six types of names you prefer.

I. Made-up Names
Examples: Verizon, Intel, Centuria, Zumasys

People seem to either love made-up names or hate them. On the one hand, they offer a blank slate for branding – if you’ve got the budget to hammer them into the public’s consciousness. And on the other hand, they tend to have a cold, bureaucratic, big-business and inhuman tone.

II. Descriptive Names
Examples: 5 Minute Oil Change, Paycheck Loans,

These are no-nonsense names that make it really clear what the company or product does, but they usually cannot be trademarked. While they communicate well, they can be downright dull.

III. Proper Names
Examples: Wells Fargo, Brooks Brothers, John Hancock, New England Estates

These can be family names, first names, geographic names and even fictional names that conjure up a specific person or a place. Proper names can be restrictive on your future expansion and make your company harder to sell. On the other hand, they can help root you in a community or highlight the founders. They’re especially good for local companies and common in the fashion and financial industries, among others.

IV. Suggestive Names
Examples: Greyhound, Staples, Mustang, Blackberry

Here the names feature a word or a phrase that suggests a quality with which the company or product wishes to be linked. On the one hand they can be easy to remember, spell and pronounce and highly appealing to the public. They also lend themselves to vivid logos, but it may be hard to find a good one that’s not already in use by a giant in another industry.

V. Compound Names
Examples: MailChimp, DieHard, YouTube

Popular for online companies, these involve taking two disparate ideas and combining them. Each element is recognizable in the compound, but there may be one element that carries most of the meaning while the other is somewhat arbitrary. They might be presented as two words or as one, and they tend to have a warmer tone than the made-up names. Some compound names suggest vivid logos, like the suggestive names, and some are a bit hard to spell or to remember.

VI. Emotional Names
Examples: I Can’t Believe It’s Not Butter, Save the Children, Named At Last

Here you highlight a particular feeling, such as astonishment, compassion or relief, which tends to lend the name a lighthearted tone. Make sure that if there’s some sort of implied promise in the name, that’s a promise your company delivers on.

Since the vast majority of company and product names fall into one of the above categories, you’ve made great progress when you’ve identified which matches your personal preferences most and is best for your particular naming challenge.

Happy naming!

Marcia Yudkin is Head Stork of Named At Last, a company that brainstorms exciting company names, product names and tag lines for clients around the world. For a systematic process of coming up with a snappy and appropriate new name or tag line, download a free copy of “19 Steps to the Perfect Company Name, Product Name or Tag Line” at www.namedatlast. com/19steps. htm .

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Sunday, January 3, 2010

Blogging Is Essential To Your Online Business

Why Blogging Is Essential To Your Online Success

Blogging +Social Media is smart and cost effective.

Need a reason to blog? Consider these.

There are hundreds of millions of blogs in existence, ranging from the truly mundane and grammatically challenged (the "i am feeling sad 2day" variety) to the highly entertaining and/or informative.

It feels like only yesterday that Evan Williams (founder of coined the term, "blogger" Today, the blogosphere is doubling between once and twice a year, There are over one million blog posts daily. It's not too late for you. The timing is perfect to. catch the next growth wave.

Blogs - internet shorthand for weblogs - started out as online diaries, but they have rapidly evolved into much more than that. These days, they are essential to the optimum promotion of your website. Why?


1. Content

The more frequently you post on a blog, the more content your blog has. This increases the chance that your blog will be found when people type in keyword phrases related to your business. If someone is searching for tips on how to clean their house using organic cleaners, you want a LOT of blog posts about organic cleaning on your site that sells organic cleaning products. Then, when someone types in a phrase like "vinegar for cleaning", your blog post on the subject is likely to come up in the search engine results.

2. Search Engine Optimization (SEO)

Google, Bing, Yahoo and all search engines scan your website to determine how relevant it is to someone searching for information about a particular subject. They search for related phrases to determine relevancy.

If your site is about positive discipline or positive classroom management, for instance, and you have an article about giving timeouts, and rewards vs. punishments, the search engines would see the phrases "giving timeouts" and "rewards vs. punishments" and determine that your site was indeed relevant to the subject of positive discipline. Then it would rank your site higher for that phrase than another site which has no related written material on it.

3. Make Friends and Future Customers

When you blog, you let future customers get to know you, your philosophy and your expertise. It's just about impossible to blog without showing your personality - and that's good. People like to do business with people that they feel they know personally - and a blog gives a personality to both you and your business.

4. Mixes Well With Social Media

Blogs interact perfectly with social media sites like Twitter and Facebook. On social media sites, you can build up a big following, but you can only write a couple of sentences per tweet or status update. To really communicate, you need to tweet/posts links that lead back to your site and your useful blog posts.

Your timing is perfect for growth.'s estimates that the social network is adding 700,000 new users per day. Twitter has grown at record rates. According to "gigatweet" tool , Twitter is at 6 billion tweets and os growing by the second.

5. Encourages People to "Advertise" for You, for Free.

When you write a useful blog post, people will tweet about it, put links on Facebook, link back to your site from their website, etc. Nobody is going to do that for a plain old website with an "about me" and "our products" page; however, they will link to blog posts on your site that contain helpful information. This is the benefit of being an active contributor to a social media community.

Every time that you write a new blog post, make sure to let your followers/Facebook Friends/Linkedin Connections know, and the word will be spread. The more you give away, the more you receive, basically. And every time somebody tweets links to your site, they advertise your brand for you and introduce you to all of THEIR followers, all of whom are also potential customers.

Social Media Golden Rule: Link, Tweet, Connect to their useful, helpful, and entertaining content, too. Better yet, be the first to read, recommend, and comment kindly about someone's article or resource.

Even if they don't reciprocate; you still win.

If you think this article can also benefit others, please Retweet it, include link on your FaceBook.

Margaret Ross, speaker and writer, grows and encourages people in business and in their lives. Ross is CEO of the Kamaron Institute, a leading management consulting, training, and market research communications firm. Margaret is the editor of Kamaron PI, the Positive Impact blog, host of Telly award winning Success Class and is a regularly featured guest on America’s top radio shows


I wanted to write a blog post just like this one... Margaret just did it so well I couldn't improve on it, so I reblogged it here.

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