What is the difference between having a blog instead of a conventional website?
Brochure Websites (a static website) doesn't "do anything"
it "sits there"Even if it is visually appealing... the code underneath a "website" is like a car without an engine
A static website is like a tricycle, a blog is a dragster
A company blog "Does Stuff"
... a lot of important stuff, stuff like Ping News Servers
A blog is one form of a website, but it has an extremely powerful engine under its hood
A blog "broadcasts", it is not a static document begging for attention, a blog earns attention from Google due to Google's extreme need for fresh content.
By David Bruce Jr (Google+ Profile)
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